Reigniting Growth Through Virtual Events
Series A women’s health startup secures engagement from key accounts through virtual events.
The Problem
After securing as many meetings as possible with cold email outbound alone, the company struggled to generate further engagement from accounts in their target verticals. They needed a new strategy to reignite interest and connect with key prospects more effectively.
The Process
We turned outbound fatigue into inbound energy, bringing the exact prospects they cared about into the conversation.
Plan the Events
Organized virtual sessions showcasing success stories from existing customers.
Drive Attendance
Sent email invitations to targeted accounts.
Build Buzz
Promoted events on social media to amplify reach.
Engage Live
Delivered valuable airtime in front of key prospects during the events.
The Outcome
The virtual events were a success, with an average of 23 MQLs attending live. The prospects actively engaged in the live chat, generating high levels of organic interaction and opening new doors for follow-up conversations and potential conversions in the company’s target vertical.
1,000+
ICP prospects contacted
20+
MQLs engaged per event
via email outbound with invitations to register for the virtual events, increasing their awareness of the company’s brand.
by attending the virtual events live, while others registered and were later sent the recording of the event by email.
content for
dozens
of social posts delivered
in the form of video content that can be edited into short clips or used as the basis for case study, blog posts, or other marketing materials.