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      <image:title>Work - How Jamwise Works: A Case Study in Constraint-Driven Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/d85055b0-4a90-4b69-bf0b-60e1276e397e/jammer-logo-static.webp</image:loc>
      <image:title>Work - How Jamwise Works: A Case Study in Constraint-Driven Design - Make it stand out</image:title>
      <image:caption>The mark that sparked the idea.</image:caption>
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      <image:title>Work - How Jamwise Works: A Case Study in Constraint-Driven Design - Make it stand out</image:title>
      <image:caption>The CSS detection grid that drives the eyes following the user’s pointer.</image:caption>
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    <loc>https://jamworks.us/work/ai-client-marketing-dashboard-agency</loc>
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      <image:title>Work - Transforming a Marketing Agency into a Platform (No Dev Team Required) - Make it stand out</image:title>
      <image:caption>John pictured, reacting to the dashboard being shelved</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/502e397b-6ee6-46e7-9c2d-5adf2c7806ed/incendium-google-sheet-dashboard-before.webp</image:loc>
      <image:title>Work - Transforming a Marketing Agency into a Platform (No Dev Team Required) - Make it stand out</image:title>
      <image:caption>This was what clients saw. A spreadsheet in a frame is not a dashboard.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/4e9b2c86-4dcd-418f-8b41-86abae39002a/incendium-dashboard-prototype-lazy-ai.webp</image:loc>
      <image:title>Work - Transforming a Marketing Agency into a Platform (No Dev Team Required) - Make it stand out</image:title>
      <image:caption>Rough around the edges. Exactly right where it counted.</image:caption>
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    <loc>https://jamworks.us/work/b2b-lead-generation-virtual-events</loc>
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    <lastmod>2026-06-16</lastmod>
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      <image:title>Work - Reigniting B2B Lead Generation Through Virtual Events - Make it stand out</image:title>
      <image:caption>Filling a virtual room with the right people is a strategy, not an accident.</image:caption>
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    <loc>https://jamworks.us/work/personal-brand-website-for-consultants</loc>
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    <lastmod>2026-06-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/6112ab6a-490f-4222-ac49-0a0eb6621049/nathaniel-houghton-brand-and-website-project-jam-marketing.webp</image:loc>
      <image:title>Work - Built for a Founder in Motion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/6bcf4c52-3581-438f-b64a-61f99dd64b60/nathaniel-houghton-original-website-before-redesign.webp</image:loc>
      <image:title>Work - Built for a Founder in Motion - Make it stand out</image:title>
      <image:caption>The original site. Generic palette, disconnected imagery, and positioning too vague to reach the right audience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/cb1059c5-7995-4a34-b189-0dff5bc70c1c/nathaniel-houghton-personal-brand-website-jam-marketing.webp</image:loc>
      <image:title>Work - Built for a Founder in Motion - Make it stand out</image:title>
      <image:caption>The finished site. Dark, editorial, and built around a specific audience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/58428df7-d1b4-4ead-90b1-ab7c63552c84/nathaniel-houghton-pier-hero-photo-original.webp</image:loc>
      <image:title>Work - Built for a Founder in Motion - Make it stand out</image:title>
      <image:caption>The original photo, that we regraded and treated to match the new visual identity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1774037997573-XF8QBMY56TYW640J0BOQ/B2B+Growth+Solutions+v2.webp</image:loc>
      <image:title>Work - Built for a Founder in Motion</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1774038042998-N9SZQN8LV4O38YFBTY4C/B2B+Growth+Solutions+draft.png</image:loc>
      <image:title>Work - Built for a Founder in Motion</image:title>
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      <video:title>Work - Built for a Founder in Motion</video:title>
      <video:description>Old branding versus new. The shift from generic to authoritative in one visual.</video:description>
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    <lastmod>2026-06-10</lastmod>
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      <image:title>Work - Seven Days to a Website That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1773944761449-0JM3MVGU9QDYM6G35KZR/old+CBP.webp</image:loc>
      <image:title>Work - Seven Days to a Website That Converts</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1773944646271-PLQCHUXSVA9CMDK18NQS/FireShot+Capture+008+-+Christian+Brothers+Pools+-+christianbrotherspools.com.png</image:loc>
      <image:title>Work - Seven Days to a Website That Converts</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/0271210b-bee9-44a7-81d9-38669e4c823d/first+attempt.png</image:loc>
      <image:title>Work - Seven Days to a Website That Converts - Make it stand out</image:title>
      <image:caption>One of my first attempts in Midjourney for this project</image:caption>
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    <image:image>
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      <image:title>Work - Seven Days to a Website That Converts - Make it stand out</image:title>
      <image:caption>Further attempts were slightly better but it was clear there was a limitation in my strategy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1773945339546-X4P3LRGL4X9G1A1STEWE/final+step+1.png</image:loc>
      <image:title>Work - Seven Days to a Website That Converts - Step 1</image:title>
      <image:caption>Create a clean pool in Midjourney</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1773945337610-K5RZARQ1DVX0BGW1IZL8/final+step+2.png</image:loc>
      <image:title>Work - Seven Days to a Website That Converts - Step 2</image:title>
      <image:caption>Instructing ChatGPT to make the water murky with algae.</image:caption>
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      <image:title>Work - Seven Days to a Website That Converts - Step 3</image:title>
      <image:caption>Merging the two images into a before and after style graphic</image:caption>
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    <lastmod>2026-03-21</lastmod>
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      <image:title>Work - Cruising from idea to intake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://jamworks.us/work/the-workaround-that-became-the-product</loc>
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    <lastmod>2026-03-21</lastmod>
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      <image:title>Work - The Workaround That Became the Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://jamworks.us/work/give-your-website-some-life-by-animating-with-chatgpt</loc>
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    <lastmod>2026-03-21</lastmod>
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      <image:title>Work - [VIDEO] Give your website some life by animating with ChatGPT!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1759105424006-NJQUZUND8I7UJ08O2QXG/8.png</image:loc>
      <image:title>Work - [VIDEO] Give your website some life by animating with ChatGPT!</image:title>
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    <image:image>
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      <image:title>Work - [VIDEO] Give your website some life by animating with ChatGPT!</image:title>
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      <image:title>Work - [VIDEO] Give your website some life by animating with ChatGPT!</image:title>
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    <lastmod>2026-06-16</lastmod>
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      <image:caption>Leaders celebrate efficiency while the editors and researchers disappear, and customers feel the difference fast.</image:caption>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>Work - Designing a Logo for CauzCultur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60da489f6ede6e15f72635b5/1659469513442-ZEW3IK59N43BTGBIJ73O/Screenshot+2021-08-27+at+23.15.08.jpeg</image:loc>
      <image:title>Work - Designing a Logo for CauzCultur - Make it stand out</image:title>
      <image:caption>Using this information, I iterated and designed several logos and moved forward with the company’s favorite design.</image:caption>
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    <image:image>
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      <image:title>Work - Designing a Logo for CauzCultur - The stakeholder was initially happy with this logo but came back with more feedback to make the logo match their brand’s vision.</image:title>
      <image:caption>They saw the brand as more mature and thoughtful, so I decided to put more emphasis on evoking a feeling of how CauzCultur intends to help people. In addition, they wanted to keep the “CC” component of the design going forward. As a result, there is a much more subtle nod to the company name in the final product.</image:caption>
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      <image:title>Work - Designing a Logo for CauzCultur</image:title>
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      <image:title>Work - Designing a Logo for CauzCultur</image:title>
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      <image:title>Work - Designing a Logo for CauzCultur</image:title>
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      <image:title>Work - Designing a Logo for CauzCultur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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